Privacy Policy

Updated 10 October 2026

Conversation of Money Ltd (“we”, “our” or “us”) runs Calm Money. This policy explains what personal information we collect, why, how we use it and the rights you have. It covers this website, our emails and the Calm Money programme.

Who we are

Conversation of Money Ltd is the data controller for your personal information. We are a company registered in the United Kingdom.

Address: 5 Brayford Close, London, E1 0SG
Email: hello@peterkomolafe.com

What we collect

Information you give us

Your name and email address, when you join our mailing list, buy the programme or contact us.
The answers you give in an application for 12 months of full support, and anything you share with us in coaching sessions, calls or WhatsApp.
If you are a member and agree to share a story with us, the answers you give in our member questionnaire. We only publish a story with your written permission.

Information collected when you use our website

Basic technical information, such as your IP address, browser, device and the pages you visit.
We count visits with Umami, which doesn’t use cookies, doesn’t store anything on your device and doesn’t identify you. It records things like which pages are viewed and which buttons are pressed, as totals.
We do not use advertising cookies. If we start to, for example the Meta (Facebook) Pixel, we will only collect that information if you agree to it first. See “Cookies” below.

Information we don’t collect

The figures you enter in the calculator stay in your browser. We don’t see or store them unless you ask us to email you your result. Then we receive your email address and your forecast (your dates, monthly amount and debt balance) through Klaviyo. We also make a picture of your forecast for the email. It is stored by Netlify at a private link that is hard to guess, and anyone with the link can see it.
We don’t see or store your card or bank details. Payments are handled by Stripe.

We don’t ask for special category data, such as health information. If you choose to share something like this with us during coaching, we only use it to support you and keep it confidential.

How we use it, and our lawful basis

UK data protection law requires us to have a lawful basis for each way we use your information.

To deliver the programme you’ve bought, including access to the platform, coaching, WhatsApp support and meet-ups. Basis: to perform our contract with you.
To take payments, issue receipts and handle refunds. Basis: contract, and our legal obligations, such as keeping tax records.
To reply to you when you contact us. Basis: our legitimate interest in answering your questions.
To send you marketing emails about money and Calm Money. Basis: your consent. You can unsubscribe at any time using the link in every email.
To send you service emails about something you’ve bought, such as login details or session dates. Basis: contract. You can’t opt out of these while you’re a member, but we keep them to what’s needed.
To understand how our website is used, so we can improve it. We use Umami, which counts visits and actions without cookies or personal information. Basis: our legitimate interests.
To measure and improve our advertising, if we start using advertising tools such as the Meta (Facebook) Pixel. Basis: your consent, which we will ask for before any of these tools run.
To show our adverts to people on our mailing list, or to people similar to them, on platforms such as Facebook and Instagram. We do not do this at the moment. If we start, we will only include you if you have agreed to it separately, and you can withdraw that consent at any time by emailing us.
To meet our legal obligations and protect our rights, for example in a dispute. Basis: legal obligation and legitimate interests.

We never sell your personal information, and we don’t share it with other companies for their own marketing.

We share it only with the service providers who help us run Calm Money, and only as much as they need. They may only use it on our instructions. They are:

Klaviyo, for our emails.
Stripe, to take payments.
Netlify, which hosts this website and stores the picture of your forecast for your email.
Umami, which counts visits to this website without cookies or personal information.
Bunny.net, which hosts and plays the video on this page.
The hosting provider for our programme platform. The platform is built for us, and your information on it stays under our control.
Meta (Facebook), for advertising measurement and remarketing, only if we start using it and you’ve consented.

We may also share information:

with our professional advisers, such as accountants and lawyers;
with the police, regulators or courts, where the law requires it;
with a buyer, if we sell all or part of our business, who must keep to this policy.

International transfers

Some of our providers, including Klaviyo, Stripe and (if we start using it) Meta, store information outside the UK, mainly in the United States. When this happens, we make sure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or the UK Extension to the EU-US Data Privacy Framework.

How long we keep it

The picture of your forecast: 12 months, then it’s deleted.
Mailing list: until you unsubscribe. After that we keep your email address on a suppression list so we don’t email you again by mistake.
Members: for as long as you’re a member, then for 6 years after, to meet tax and accounting rules and in case of legal claims.
Applications that don’t go ahead: up to 12 months.
Emails and messages with us: up to 2 years after our last contact, unless we need them longer for one of the reasons above.
Website and cookie data: if we start using analytics or advertising cookies, for the periods shown when we ask for your consent, and no longer than 26 months.

When we no longer need your information, we delete it or anonymise it so it can’t identify you.

How we protect it

We use secure, encrypted connections on this website, limit who can access your information and choose providers with strong security. No system is completely secure, but if a data breach puts your rights at risk, we will tell you and the Information Commissioner’s Office as the law requires.

Your rights

Under UK data protection law you have the right to:

ask for a copy of the information we hold about you;
ask us to correct anything that’s wrong or incomplete;
ask us to delete your information;
ask us to restrict how we use it;
object to how we use it, including for marketing at any time;
ask us to send it to you or another organisation in a common format;
withdraw your consent at any time, where we rely on consent. This doesn’t affect anything we did before you withdrew it.

To use any of these rights, email hello@peterkomolafe.com. We’ll reply within one month. We may ask you to confirm your identity first. There’s no charge in most cases.

If you’re unhappy with how we’ve handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

Cookies

Cookies are small files stored on your device when you visit a website.

Essential cookies make the website work. They don’t need your consent.
Analytics and advertising cookies help a website understand how it is used and show adverts to people who have visited it. We do not use any at the moment. Our visitor counting (Umami) doesn’t use cookies. If we start to, for example the Meta (Facebook) Pixel or an analytics tool, we will ask for your consent before setting them, let you change your choice at any time, and update this policy.

You can also block or delete cookies in your browser settings. Blocking essential cookies may stop parts of the site working.

Links to other websites

Our website links to other sites, such as YouTube. We’re not responsible for how they handle your information, so please read their privacy policies.

Children

Calm Money is for adults. We don’t knowingly collect information from anyone under 18. If you think a child has given us their information, please contact us and we’ll delete it.

Changes to this policy

We may update this policy from time to time. We’ll post the new version here with the date it was updated, and if the changes are significant, we’ll tell you by email.

Contact us

If you have any questions about this policy or your information, email hello@peterkomolafe.com or write to Conversation of Money Ltd, 5 Brayford Close, London, E1 0SG.